ClickZ Fragrances Newsletter - 10.31.2024

Brands bed big on omni-channel growth at Shoptalk and Beyoncé’s New Cé Lumière

Author

Rachael Kennedy
October 31, 2024 • Estimated Reading Time: 6 minutes

Insight of the Week 🏆

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Signature Scents 🌸

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

NotCo's Generative AI Fragrance Formulator, developed with Cramer, is disrupting the fragrance industry by creating unique, market-ready scents in seconds. This innovative platform uses a vast database of fragrance formulations and ingredient data, offering a speedy alternative to traditional R&D processes. Imagine the possibilities as AI taps into consumer insights, optimizing existing products and opening new markets.

While AI-generated fragrances are crafted without human intervention, they evoke emotions and memories, such as the nostalgia of Christmas or the tranquility of a beach sunset.

This collaboration between NotCo and Cramer showcases AI's potential to transform the industry, making expert-quality fragrances accessible across various product categories. As you explore this exciting frontier, consider how AI might reshape your approach to fragrance development.

Scentbird hosted its first Digital Fragrance Awards on October 29, 2024, in New York City. The event celebrates innovation in fragrance, featuring categories like Fragrance Influencer of the Year. Mona Kattan received the Trailblazer Award for her pioneering digital fragrance work.

Beyoncé Parfums introduces Cé Lumière, a new fragrance with notes of black pepper, patchouli, jasmine, and musk. Available for pre-order, it follows the success of Cé Noir. Beyoncé's ventures in fragrance, hair care, and whiskey highlight her dynamic business acumen, suggesting ongoing annual fragrance releases.

Valentino's journey into the fragrance world began in 1978, marking a significant milestone for the luxury fashion house. The brand's first scent, Valentino di Valentino, was unveiled at the Théâtre des Champs-Elysées, setting the stage for its future in the fragrance industry. Today, Valentino is renowned for its distinctive scents that blend classic floral notes with a modern, edgy twist, embodying the brand's glamorous aura.

Among the standout offerings, Donna Born in Roma Eau de Parfum is celebrated for its lasting power and sweet floral notes, making it a favorite among fragrance enthusiasts. Meanwhile, the Donna Born in Roma Green Stravaganza Eau de Parfum introduces a playful, fruity twist, appealing to those seeking a fresh, vibrant scent. Voce Viva Eau de Parfum, with its sophisticated blend of bergamot, orange blossom, and vanilla, offers a grown-up take on gourmand fragrances, ensuring a lasting impression.

Valentino's fragrance collections, including Born in Roma, Voce Viva, and Anatomy of Dreams, showcase the brand's innovative approach to scent creation. Each fragrance is crafted with precision, offering a unique sensory experience that reflects Valentino's commitment to quality and creativity. Whether it's the intense allure of Uomo Born in Roma Intense or the refreshing notes of Donna Born in Roma Coral Fantasy, Valentino continues to captivate with its diverse and dynamic fragrance offerings.

Performance Pulse 📈

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

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