ClickZ Fragrances Newsletter - 10.03.2024

PLUS: Perfume Trends 2024 - What’s In and What’s Out

Author

Marina Mouka
October 03, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🌸

David Beckham Fragrances introduces Amber Breeze Eau de Parfum, designed to evoke joy, freedom, and optimism. Featuring notes of bergamot, rosemary, black pepper, and cardamom, it’s perfect for evening wear. Available in a 3.2-oz. bottle for $54.99, this new scent is inspired by sunset skies.

Marc-Antoine Barrois, a visionary perfumer, blends couture with scent, creating fragrances that capture joy, elegance, and nostalgia. His latest fragrance, TILIA, launched in India, evokes a luminous, summery nostalgia. Barrois emphasizes the beauty and longevity of his fragrances over strict adherence to natural materials, focusing on sustainable practices in packaging and production.

Collaborating with perfumer Quentin Bisch, Barrois translates emotions into scents, trusting Bisch to bring his visions to life. TILIA, inspired by a Linden and broomflower composition, aims to evoke simple happiness and a sense of modern nostalgia. Barrois values timeless elegance, balancing innovation with a commitment to creating enduring, memorable fragrances.

Quick Poll 🗳️

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third-party measurement solutions, which of the following providers have you heard of?

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More Signature Scents 🍃

Tommy Hilfiger introduces Tommy Forever fragrances, blending vintage charm with modern twists. The men's scent features lemon, black pepper, lavender, patchouli, and salt. The women's scent combines bergamot, pear, jasmine, peony, and sandalwood. Available at Boots, Superdrug, and The Perfume Shop in 30, 50, and 100ml bottles, starting at 22 RRP.

Aeffe SpA is selling Moschino's beauty business to Euroitalia for 98 million euros. This move follows Alberta Ferretti's resignation as creative director. The deal ends a long-standing licensing agreement, aiming to benefit both companies amid Aeffe's financial challenges. Euroitalia celebrates the continued creative partnership.

Glossier has launched two new fragrances, Doux and Rve, which are enhancements of their original scent, Glossier You. Doux features notes of violet and palo santo, while Rve offers a gourmand twist with buttercream and plum. These new scents are expected to boost Glossier's market presence.

2024 could be a breakthrough year for small luxury niche fragrance brands valued under $5 million. These innovative and experimental brands are gaining visibility through effective PR and trade fairs, attracting investors who see potential in early, smaller investments. Despite a bear market, opportunities abound for those willing to explore this untapped territory.

Investors from large conglomerates are drawn to the creative freedom of small brands, often bringing personal connections into the mix. Alternative funding structures like grants, investment clubs, and crowdfunding are becoming popular, offering not just financial returns but also personal satisfaction and community building.

L'Oréal Luxe has transformed Westfield London into a "Beauty Playground" with an Experience Pop-Up featuring Lancôme, Armani, Valentino, and YSL Beauty. Visitors can explore skincare diagnostics, fragrances, and personalized beauty services. This follows L'Oréal's Paris Fashion Week show and Piccadilly Circus media takeover.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexusachieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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