ClickZ Fragrances Newsletter - 09.19.2024

PLUS: Chanel's new Perfumes-Beauty president and Gisou's honey-infused hair perfume launch

September 19, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

The Estee Lauder Companies (ELC) has partnered with TUD Dresden University of Technology to explore the link between fragrance and emotion. This multi-year collaboration aims to leverage advanced neuroscience to innovate fragrance products, enhancing consumer experiences and marketing strategies. The research will inform ELC's global R&D efforts.

Chanel has appointed Simona Cattaneo as president of its Perfumes and Beauty division. Formerly with Tod's, Cattaneo will start on October 21, working alongside Anne Kirby until Kirby's retirement. Cattaneo's extensive experience includes roles at L'Oréal, Dior, Burberry, and Coty, where she led significant brand expansions.

Simona Cattaneo began her career at L'Oréal in 1994.

Hair perfume is having a moment, folks. As if our locks weren't already fabulous enough, Gisou has decided to sprinkle a little magic with their new Honey Infused Hair Perfume in lavender berry.

Market research firm Spate reported a 35% increase in views for hair perfume on TikTok in April 2023. Clearly, the world is ready for this fragrant revolution. Gisou, never one to miss a trend, has jumped on the bandwagon with a scent that's billed as a "sensual, sophisticated, fruity floral experience."

This isn't just about smelling good. Gisou's proprietary blend of mirsalehi honey acts as a natural humectant, helping your hair maintain its moisture balance. Add in some argan oil for shine and antioxidants, and you've got yourself a hair product that's as functional as it is fabulous. Top notes of ginger and blackberry leaf add a zesty twist, making this perfume a must-have for anyone looking to elevate their hair game.

To My Ships, a new personal care brand founded by Daniel Bense, combines natural ingredients with sustainable packaging. Collaborating with Formafantasma, the brand uses post-consumer recycled aluminum for refillable containers. Their debut range, "Of the Gods," features products with a unique fragrance derived from Solomon's Seal flowers.

Interparfums also stated its intention to reduce inventories and improve cash flow in the second half of 2024.

Interparfums reported an 8% increase in gross margin for the first half of 2024, reaching €274.4 million. Sales rose by 7% to €422.6 million. CEO Philippe Benacin expressed confidence in meeting the full-year sales target of €880-900 million, citing strong summer activity.

The body mist market is booming, projected to grow from $7.8 billion in 2023 to $14 billion by 2035. This surge is driven by consumer preference for light fragrances and natural ingredients. Collaborations and limited-edition releases further fuel demand, while regulatory challenges pose some constraints.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

 📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.  

🚀 How to access Paid Social's huge scaling potential. 

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

 Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.

Jamie Bolton, VP Growth at Fospha

We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

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