ClickZ Fragrances Newsletter - 09.12.2024

PLUS: Diptyque's luxury nature-inspired fragrance collection hits stores

September 12, 2024 • Estimated Reading Time: 7 minutes

Specialty Bites 🍪

Degree Deodorant partners with basketball star Giannis Antetokounmpo to launch the limited-edition Greek Freak Antiperspirant. Offering 72-hour protection, this product aims to empower fans to perform confidently. The collaboration includes a sweepstakes for a chance to meet Giannis. Available at Walmart and Kroger stores nationwide.

Dolce & Gabbana's operating loss widened to 13 million euros due to increased investments in its shop network and beauty division. Despite the loss, revenues rose by 17% to 1.87 billion euros. European sales grew by 6%, while U.S. sales dropped 13%. The brand may seek a minority investor.

Experts predict 10 autumn perfume trends for 2024, featuring rich, cozy scents. Highlights include a shift from "clean" fragrances to bold, rebellious notes, punk-inspired perfumes, unsung florals like kunzea, and comforting food-inspired scents. Vanilla resurges, fragrance wardrobing gains popularity, and sustainable, spiritually significant ingredients are spotlighted.

Diptyque Paris is back at it, aiming to conquer the high-end fragrance market with their latest luxury line, Les Essences de Diptyque. This collection, featuring five eaux de parfum and a discovery set, is priced at a cool $330 and $200, respectively. Rolling out this month, these scents will hit Diptyque’s website, stores in the U.S. and Canada, and select retailers. The brand, celebrating its 60th anniversary, is clearly on a mission to stretch its premium appeal without losing its core.

Despite the fragrance market trending towards lower price points, Diptyque’s strategy seems to be paying off. With double-digit growth and new stores in Paris and London, the brand is thriving. Last year, parent company Manzanita Capital saw a 19% sales increase, hitting $472 million. Industry insiders predict Les Essences de Diptyque could rake in $20 million in its first year.

The new fragrances boast higher concentrations and unique inspirations. For instance, Corail Oscuro, created by Alexandra Carlin, captures the shimmer of underwater light on coral. Lunamaris, by Fabrice Pellegrin, combines rockrose with pink peppercorn and incense. The bottles, adorned with Irish artist Nigel Peake’s drawings, are refillable and eco-friendly.

Les Essences de Diptyque

Distribution is tight, with the launch limited to Diptyque’s own stores and select department stores like Nordstrom and Saks Fifth Avenue.

Coty's new Adidas Vibes fragrance collection features six mood-enhancing, vegan scents in bottles made from 25% PCR glass and 96% PCR plastic caps. The gender-neutral fragrances, designed by renowned perfumers, aim to boost emotional well-being. Promoted by Ava Max and athletes, the collection emphasizes sustainability and innovation.

Tumi, known for luxury luggage, expands into women's fragrance with a new four-piece collection inspired by travel destinations. This move follows their successful male-targeted scents. Partnering with The Fragrance Group, Tumi aims to diversify its offerings and reach customers beyond luggage, tapping into the replenishing fragrance market.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

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